How do you make your fundraising letters creative and fresh year after year when your needs don’t change all that much? I am not talking about new initiatives. I’m talking about the programs that you run year after year. Th
It is crucial that interviewing with helpee progress toward solutions. In addition to Exceptions and Miracle questions, Coping and Scaling questions are also useful and effective methods of moving helpees from problem talk to solution
Massage therapy schools are the fastest growing elements in healthcare training. There are nearly a thousand massage therapy schools and training courses in the US, alone. Beside massage therapy schools there are several community, tec
Q and A.Best choice when subject is very verbal or there are two or more people beinginterviewed or taped at the same time. All repetitive statements, umms, ahhs and blatantincorrect grammar are edited out. Natural patterns of speec
Even if your book or service is excellent, they won’t sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.Back Cove
Jak było w szkole? Dobrze…Jak było w szkole? Rodzice zadają to pytanie codziennie od momentu, gdy ich latorośl po razy pierwszy przekroczy próg klasy. Równie często słyszą lakoniczną odpowiedź, która, o dziwo, w peł
Ever wondered how the most successful children’s book writers get their ideas? The answer may surprise you.Most children’s books are based on the same exact story – good versus evil.Ex. Harry Potter vs Voldomort. Ci
Przypowieść jest krótkim utworem pisanym prozą, w którym można dopatrzeć się zarówno sensu dosłownego, jak i ukrytego. Cechą charakterystyczną przypowieści jest to, że zawsze wynika z niej morał (życiowe przesłanie, po
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mi
If a writer is to succeed he or she must take risks. What are these risks?One of the first risks is the usage of time. If the idea of success is to write for one’s own satisfaction only, then writing is but a hobby, but if one i
