Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mi
In the 7th grade I wanted to be an architect but it turns out math is involved. Who knew? My 8th grade English teacher talked me into working on the school newspaper and I was hooked. It seemed like easy lifting compared to architectur
Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for lif
Back in 1998 I wrote an article on „The Care and Feeding of Parents.” It went into our local paper and then out to other papers for distribution.I really did not give it much thought until recently when I posted it to Ezin
Są to wyrażenia, o których w dużym uproszczeniu możemy powiedzieć, że ich znaczenie nie jest sumą znaczeń słów, z których dane wyrażenie się składa, tzn. kombinacja pewnych wyrazów daje zupełnie nowe znaczenie, często
Yes, a good copywriter „paces and leads” the reader in the copy that she writes for her clients. But did you know? She must also pace and lead as part of successful copywriting project management.If you’re a copywrit
Agents and publishing houses have their best interests at heart, not the author’s. Save yourself from headaches, disappointments, and money down the drain. Become your own independent publisher and produce your book faster and ch
It might shock you to learn that the most successful online articles for marketing are actually the shortest ones? It took me a while to figure this out and now after writing some 1900 online articles, for fun mostly, I now know that t
Mama wie lepiej: Spacer w markecie lub galerii handlowej z niemowlakiem? Rodzice, nie róbcie tego!Niektóre mamy, chcąc odreagować tygodnie spędzone w domu po porodzie lub czując potrzebę wyjścia do ludzi i odzyskania utraconej
Bezpieczne lato z dzieckiem – uwaga na wysoką temperaturę i letnie upały, które mogą zaszkodzić najmłodszym. Gorące, słoneczne lato to wspaniały czas urlopów, wyjazdów i wypoczynku na świeżym powietrzu. Pogoda zachę
